“I need to be able to pull what I need quickly…doesn’t hurt that this dashboard is prettier than a spreadsheet.”

You believe social media gurus when they say you only need social media to be successful, but that’s a half truth. You can absolutely get away with only using social media for short term success. But long term? You need a solid website and SEO strategy.

Taking your business off social media and onto it’s own website creates business content you own rather than building on rented land. This way, you can better control your business growth. Not to mention, websites can be easier to navigate to specific content than social media platforms (pro tip: customers who experience less friction, convert more).

You need both for a well-rounded growth strategy.

To marry the two—a short-term social media strategy and long-term SEO strategy—it’s important to understand the relationship between them. Context is everything. To help you get it quickly and easily, use a high-impact (& GORGEOUS) Traffic Overview dashboard!